How many posts per week should I aim for during the campaign?

Three to four per week is appropriate for a four-week campaign. In the final week, increase frequency. In the launch week, prioritise reach over volume.

Should I use the same content across taron and external platforms?

The core information can be the same, but tailor the format. taron community posts benefit from specificity and direct language. External social posts may need more context for audiences unfamiliar with taron.

How do I keep promotion going without annoying my community?

Focus on adding value with each post rather than repeating the same ask. A post that informs, shares something genuinely interesting, or highlights a specific aspect of the event will always feel less intrusive than a repetitive "register now" message.

What if registrations are slow despite consistent campaign activity?

Revisit the event description first — unclear value propositions are the most common cause of slow registration despite active promotion. Then examine whether your campaign is reaching the right audience, not just the most reachable one.

Creators & Social

Running Multi-Day Event Campaigns

This guide explains how to structure a promotional campaign across the period between event launch and event day, including what to post at each stage and how to maintain momentum without repetition.

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Why a Campaign, Not a Post

A single announcement post is not a promotion strategy. Most of the people who will eventually register for your event will not see the first post. Many of those who do will not register immediately — they will think about it, forget, and then not come back unless something brings the event back to their attention. A multi-day campaign solves this by creating multiple touchpoints, each with new information, that keep your event visible and give undecided people new reasons to commit.

Campaign Structure

Launch phase (Week 1 after publishing) — The goal is to generate enough early registrations to create visible social proof. Announce the event, share it in your communities and with your closest contacts, and reach out directly to people you know would benefit from attending. The first 20 to 30 registrations are the hardest, and they make everything after significantly easier.

Build phase (Middle weeks) — Add new information progressively. Confirm a speaker and share it. Reveal programme details as they are locked. Reach 50% capacity and mark that milestone publicly. Each update gives people who have not yet registered a new reason to pay attention and gives registered attendees a reason to share. Keep the content varied — programme reveals, behind-the-scenes moments, attendee spotlights, and Q&A posts all work differently and reach different segments of your audience.

Final push (Last week before the event) — Shift from informational to urgent. The messaging changes: "One week left," "Last 20 spots," "Registration closes Friday." This urgency is not manufactured — it is honest information about scarcity and timing that helps people who are interested make a decision before the opportunity closes.

Day-before communication — Send registered attendees everything they need: access details, schedule, what to bring, how check-in works. This reduces day-of friction and signals that the event is well-managed and worth the time they committed.

Vary the Format, Not Just the Message

If every campaign post is the same format — a graphic with event details — your audience learns to skip them. The campaign works better when the format changes: a written post about why you are running this event, a short video teaser, a quote from a past attendee, a photo from the venue setup, a direct answer to a common question. Different formats reach different people and hold attention across a longer campaign period.

What If You Run Out of Things to Say?

This usually means the event does not have enough substance to sustain a campaign, which is worth examining before the next event. If your event has speakers, activities, a venue with character, or a specific audience story, there is almost always more to share than you have considered. The event is not just the programme — it is the people attending, the reason you created it, the problems it solves, and the connections it will generate.