taron's event analytics give you data to understand what worked, what did not, and how to improve your next event.
Key metrics
- Registrations — total sign-ups, broken down by ticket tier and registration date.
- Attendance rate — percentage of registrants who actually checked in. Industry average is 60–70% for free events and higher for paid.
- Check-in timeline — when attendees arrived, useful for understanding peak entry times and staffing needs.
- Ticket revenue — total gross, taron fees, and your net earnings.
- Refunds — number and value of refunds issued.
Registration trend
The daily registrations chart shows when signups spiked. Compare spikes to your promotion activity — this tells you which channels and messages actually drove conversions.
Using insights for your next event
Low attendance rate on a free event suggests the audience was not committed enough. Consider a small paid ticket next time. High Early Bird sell-through suggests your audience responds to scarcity — use it again. Low VIP uptake usually means the tier perks were not compelling enough.