Why the Cover Image Matters
Your cover image is the first visual impression of your event. Before most attendees read your description, they have already formed an opinion based on what they see. A clear, relevant image builds confidence. A blurry, generic, or mismatched image creates doubt — and doubt reduces registration.
The image does not need to be a professional production. It needs to be accurate, clear, and representative of the actual experience.
Adding a Cover Image
From your event setup or editor, navigate to the media or cover image section. Upload the image you want to represent the event. Review the preview — check how it appears cropped and at different sizes, since attendees see it across the feed, event page, and tickets simultaneously.
Save your changes, then review the live Event Page to confirm the image displays as intended.
Choosing the Right Image
Match the image to the event format and audience:
In-Person Events — Use a photo that captures the venue atmosphere, previous event energy, or the visual identity of the experience. A real crowd photo from a past event is consistently more persuasive than a stock image.
Online Events — Use imagery that clearly represents the topic, speaker, or session format. A branded graphic with the event name and key details works well when photography is not available.
Hybrid Events — Choose an image that works for both audiences — something that represents the content or experience rather than favouring only the physical or digital side.
Audio Events — Simple, clean visuals work best. Represent the topic or host clearly without visual clutter.
Flash Events — An image that communicates urgency, energy, or immediacy helps reinforce the spontaneous nature of the experience.
What to Avoid
Do not use images that misrepresent the event — a glamorous venue photo for a small workshop creates mismatched expectations that lead to disappointed attendees. Avoid placing critical text near the edges of an image where it may be cropped. Keep text minimal if you use it at all; the Event Page already carries the information.
Updating Media After Publishing
If the event changes significantly or you have better imagery available, update the cover image from the event editor. Review the event page after updating to confirm it still looks accurate.