What Attendees See First
Your event details are the first thing a potential attendee reads before deciding whether to register. The title, description, date, type, and access information all work together to create confidence or hesitation. Getting these right before publishing prevents the questions, confusion, and cancellations that come from incomplete or inaccurate information.
Core Event Details
Event Title
Write a title that tells someone immediately what the event is. Include the topic or format and, where relevant, the location or edition. Avoid abstract names that sound appealing but explain nothing. "Fintech Africa Summit — Lagos Q3" is more useful than "Innovate Together Vol. 3."
Event Type
Choose the type that accurately describes how people will attend:
- In-Person Event — requires venue details
- Online Event — requires access instructions
- Hybrid Event — requires both
- Audio Event — sound-only format
- Flash Event — short-notice, time-limited
The type you select determines what access details attendees expect to find on the page.
Date and Time
Set these carefully. For events that span time zones — particularly online or hybrid events with diaspora attendees — specify the timezone clearly so everyone can convert accurately.
Event Description
Answer the four questions every potential attendee has before registering:
- What is this event?
- Who is it designed for?
- What will I experience or gain from attending?
- Is there anything I need to know or prepare?
A description that answers these directly does more to convert browsers into registrants than any amount of promotional language.
Cover Image and Media
Your cover image is seen before your description is read. It communicates mood, scale, and credibility in seconds. Choose one that is clear, relevant, and representative of the actual experience. See the Adding Event Media article for detailed guidance.
Location or Online Access
For in-person events, include the venue name and enough address detail for someone unfamiliar with the area to arrive confidently. For online events, provide access instructions through taron's supported flow. For hybrid events, provide both. Incomplete access details generate more avoidable attendee queries than any other missing information.
Tickets and Registration
Set ticket types, prices, quantities, and access descriptions before publishing. Review every ticket name — attendees should understand what each option includes without needing to message you to clarify.
Editing After Publishing
You can edit most event details after publishing from the event management area. For changes that affect registered attendees — time, venue, access link — update the page and communicate the change directly. Attendees who registered based on the original information deserve to know before event day.
