Where to Find Analytics
Analytics for your events are available from the event management area in taron. After publishing or completing an event, open the relevant event and navigate to the analytics or insights section. Data becomes more meaningful after the event has been live for some time — and most useful in the days immediately following the event, while context is still fresh.
Registration Activity
Registration data shows interest and demand before your event happens. Review:
- Total registrations — how many people confirmed attendance
- Registration pace — how quickly registrations accumulated after publishing, and whether any promotional actions produced noticeable spikes
- Ticket type breakdown — which ticket options were most selected
- Capacity usage — how close to your limit you reached
This information helps you evaluate whether your promotion strategy worked and where to focus effort for the next event.
Attendance and Check-In Data
If your event used taronPass for check-in, attendance data is recorded in real time and available post-event. Review:
- Total check-ins — how many registered attendees actually arrived
- Attendance rate — check-ins as a percentage of registrations
- Peak arrival window — when most attendees arrived, useful for planning future staffing and entry management
- Ticket type attendance — whether VIP, general admission, and other tiers attended at similar rates
Comparing registrations to actual check-ins reveals your no-show rate and helps calibrate how many registrations to accept relative to your target headcount for future events — especially for free events, where no-show rates are typically higher.
Ticket and Revenue Information
For paid events, analytics may include ticket revenue, earnings by ticket type, and payout-related data visible through the Wallet. Use this to understand which ticket tiers drive the most revenue and whether your pricing structure is working.
Acting on What You Find
Analytics have no value unless they change something. After reviewing:
- If attendance was significantly lower than registrations, examine your reminder strategy, ticket commitment level (free vs paid), and event timing
- If one ticket type dominated, consider whether your other tiers need clearer differentiation or better pricing
- If peak arrival created a queue problem, plan additional check-in capacity for the next similar event
- If community follow-through was low (few attendees joined the post-event community), improve your in-event community invitation
